Combindly - Shopify Conversion Booster Combo

What is E-commerce Conversion Rate?
50 Proven Ways to Increase Conversion Rate
Top 10 Ecommerce Conversion Rate Optimization Strategies
5 Best Tools That Help Improve Ecommerce Conversion Rate
FAQs on How to Increase Ecommerce Conversion Rate
Turn Insights into Results

In the fast-paced world of e-commerce, where competition is fierce and attention spans are short, having a high conversion rate is crucial for business success.

Over 300 conversion optimization strategies are out there. How many of them are you implementing right now?

It might be very few. It's obvious. Following 300+ conversion optimization strategies is impossible. However, focusing on a few significant strategies can make a noteworthy impact on your business.

Yes. Yes, that's why we are here to share 50 simple and effective conversion rate optimization methods that boost your conversion rate and increase sales.

So, what are you waiting for...?

What is E-commerce Conversion Rate?

Before we dive into strategies, let's explore what exactly an e-commerce conversion rate is and why it matters.

Ecommerce conversion rate is a mathematical term in an ecommerce business. It is a calculation of how many visitors have come to your website and how many of them have been purchased.

In a nutshell, it's the percentage of website visitors who complete a desired action, such as making a purchase.

A good e-commerce conversion rate can vary by industry, but it generally reflects the effectiveness of your website in turning visitors into customers.

However, the average ecommerce conversion rate is considered 2.5-3%.

50 Proven Ways to Increase Your Ecommerce Conversion Rate

Don’t get panicked seeing 50 proven ways. I bet these are very easy going strategies; some are already on your list. So, let’s read on the proven 50 ways to increase the ecommerce conversion rate of your online store and tick the boxes that you already have—

1. Use High-Quality Images and Video

Visual appeal is paramount in e-commerce. High-quality images and engaging videos can significantly enhance the shopping experience, helping customers make informed decisions.

2. Offer Free Shipping/Return Shipping

Consumers love freebies, and offering free shipping or return shipping can be a powerful incentive to encourage purchases and build trust.

3. Provide Limited-Time Coupon Codes

Create a sense of urgency by offering limited-time coupon codes. This can drive conversions by pushing hesitant buyers to make a purchase before the deal expires.

4. Be Competitively Priced

Research your competitors and ensure your pricing is competitive. Shoppers often compare prices, and being reasonably priced can give you a competitive edge.

5. A/B Test Your Online Store

Regularly A/B testing elements on your website, such as colors, fonts, and CTAs, can help you identify what resonates best with your audience and optimize for higher conversions.

6. Use Shopping Cart Abandonment Software

Recover potentially lost sales by implementing shopping cart abandonment software, sending targeted emails to users who leave items in their carts.

7. Use Live Chat Software and Chatbots

Providing real-time assistance through live chat or chatbots can address customer queries instantly, improving their shopping experience and boosting trust.

8. Let Customers Know Your E-commerce Store is Safe

Assure visitors of the security of your e-commerce store. Display trust badges, secure payment options, and encryption symbols to build confidence.

9. Structure Your Site for Easy Navigation

Ensure your website's structure is user-friendly, allowing visitors to easily find products. Intuitive navigation enhances the overall user experience.

10. Make Your Checkout Form Simple

Streamline the checkout process with a simple, easy-to-understand form. Allow guest checkouts and incorporate progress bars to keep customers informed about their progress.

11. Always Show Shopping Cart Contents

Displaying shopping cart contents at all times reminds customers of their selections, encouraging them to proceed to checkout.

12. Give Detailed Product Descriptions

Provide comprehensive product descriptions, including key features and benefits. This information aids customers in making informed purchasing decisions.

13. Allow Customer Reviews and Provide Testimonials

Positive customer reviews and testimonials add credibility to your products, fostering trust and influencing potential buyers.

14. Make "Add to Cart" Buttons Prominent

Ensure your "Add to Cart" buttons are visually prominent. Clear and enticing buttons prompt users to take action.

15. Have a Great Product Return Policy

A flexible and customer-friendly return policy can alleviate concerns, making potential buyers more comfortable with their purchase decisions.

16. Optimize for Mobile Devices

Given the rise in mobile shopping, optimizing your site for mobile devices is imperative. A seamless mobile experience enhances accessibility and conversions.

17. Display Your Phone Number Prominently

Providing a visible contact number adds a personal touch, assuring customers that assistance is just a call away.

18. Provide Valuable Content

Beyond product listings, offer valuable content such as blog posts, guides, or tutorials. This establishes your brand as an authority in your niche.

19. Capture Emails

Building an email list allows you to nurture leads, provide exclusive offers, and stay connected with potential customers.

20. Grab Visitors' Attention Quickly

In the digital age, attention spans are short. Captivate visitors with engaging headlines and visuals to encourage further exploration.

21. Use Calls-to-Action Sparingly

Strategically place calls-to-action (CTAs) to guide users through the sales funnel without overwhelming them.

22. Clearly State Your Unique Selling Proposition

Communicate what sets your brand apart. Clearly articulate your unique selling proposition (USP) to differentiate yourself from competitors.

23. Measure Your E-commerce Conversion Rate Success

Regularly analyze your conversion rate data. Identify successful strategies and areas for improvement to refine your approach.

24. Personalize

Leverage personalization techniques to tailor the shopping experience based on user preferences, increasing engagement and conversions.

25. Add Filters to Your Category Pages

Enhance user experience by implementing filters on category pages. This allows customers to quickly find products that match their criteria.

26. Recommend Only 3 or Fewer Choices

Presenting too many choices can overwhelm customers. Limit recommendations to 3 or fewer options for a simplified decision-making process.

27. Display Persuasion Triggers

Incorporate persuasion triggers, such as scarcity or social proof, to influence buying decisions positively.

28. Drive FOMO with Timely Pop-Ups

Create a sense of urgency with pop-ups announcing limited-time offers or exclusive deals, encouraging immediate action.

29. Place Star Products in the Middle

Highlight your best-selling or featured products in the center of your page to draw maximum attention.

30. Use Product Bundles to Increase AOV

Encourage customers to purchase more by offering product bundles at a discounted price, increasing the average order value.

31. Use 'Social Proof' to Nudge Shoppers to Buy

Display customer testimonials, ratings, and reviews to provide social proof, building confidence and influencing purchase decisions.

32. Build a Memorable Brand

Invest in brand building. A strong and memorable brand image fosters loyalty and encourages repeat business.

33. Enable Livestream Shopping

Engage with your audience through livestream shopping events, showcasing products and answering questions in real time.

34. Provide Customer Support Consistently

Consistent and reliable customer support enhances trust. Be responsive to inquiries and provide assistance throughout the customer journey.

35. Reverse-Engineer the Customer Journey

Understand your customers' journey from awareness to purchase. Optimize each touchpoint to guide them seamlessly through the sales funnel.

36. Use a Simple Design Layout

A clutter-free and intuitive design layout contributes to a positive user experience, reducing friction in the buying process.

37. Optimize Your Site Speed

A fast-loading website is essential for retaining visitors. Optimize your site speed to prevent potential customers from bouncing.

38. Create a Sense of Urgency

Encourage prompt action by incorporating elements that create a sense of urgency, such as limited-time offers or countdown timers.

39. Give People a Reason to Stay on Your Site

Provide engaging content, promotions, or interactive features to captivate visitors and encourage prolonged site exploration.

40. Incorporate Product Snippets

Highlight key product features and benefits using concise snippets to quickly convey valuable information to potential buyers.

41. Start with BOFU Conversions

Prioritize bottom-of-the-funnel (BOFU) conversions by focusing on high-intent keywords and tailored offers for users ready to make a purchase.

42. Create Source-Specific Landing Pages

Optimize landing pages based on traffic sources. Tailoring content to the origin of the traffic can enhance relevance and conversion rates.

43. Include a Product Guarantee

Offering a product guarantee instills confidence in buyers, showcasing your commitment to customer satisfaction.

44. Segment and Analyze Traffic

Segment your website traffic to understand the behavior of different audience segments. Analyzing data can help tailor strategies for specific demographics.

45. Run Retargeting Campaigns on Each Channel

Implement retargeting campaigns across various channels to re-engage users who have previously visited your site but didn't convert.

46. Offer Unique Incentives for Each Traffic Source

Differentiate your incentives based on traffic sources to appeal to the preferences and behavior of users from various channels.

47. Send Creative Email Receipts

Transform standard email receipts into opportunities for additional engagement by incorporating personalized content, recommendations, or exclusive offers.

48. Make Advertising and Website Copy Uniform

Ensure consistency in messaging between advertising and website copy to avoid confusion and build a cohesive brand image.

49. Promote Benefits, Not Features

When describing products, focus on the benefits they provide to the customer rather than simply listing features. Highlighting value drives conversions.

50. Optimize Your FAQ Page

An informative and well-organized FAQ page addresses common concerns, providing users with the information they need to make informed decisions.

An effective website is essential to the short- and long-term success of retail and e-commerce enterprises as e-commerce and online purchasing grow in importance.

Increasing e-commerce conversion rates should be a company's top aim as it motivates people to do what matters most: purchase your goods.

Top 10 Ecommerce Conversion Rate Optimization Strategies

Among them, we have separated 10 Ecommerce Conversion Rate Optimization Strategies that are in our top priority list that you must have to implement them.

So, let’s catch up which are they,

1. Know Your Customer Behavior

How people buy things is shaped by who they are, where they come from, and their daily moods. This is influenced by how they think (which changes each day) and what's trendy or expected in society, impacting what they choose to buy.

Knowing your customers' behaviors is key to tailoring your website and marketing to their likes. Use tools like analytics, polls, and user data analysis to discover what they prefer and how they usually do things.

2. Show ‘Add to Cart’ Button Attractively Everywhere

Conversions are crucial for the success of an e-commerce store, as they encourage visitors to make a purchase.

The 'Add to Cart' buttons on your store are essential for the buying process, encouraging longer browsing, creating purchase incentives, and making the site more user-friendly. Customizing these buttons can help suit regional differences, product types, and brand preferences.

Try implementing--

Animated Add to Cart Button
Sticky Add to Cart Button

3. Implement the "Buy Now" Button Wisely

Since the beginning of e-commerce, retailers have offered us a procedure that resembles everyday life. In a physical store, after making your selections, you put the products in a shopping cart or basket and proceed to the cash register.

These days, many online retailers provide buy buttons that circumvent the conventional procedure. Your payment details, billing address, and delivery address are already stored by their e-commerce systems. They possess all the necessary data to handle your desired transaction promptly.

Ultimately, buy now buttons are shortcuts that let you buy stuff right now. It's simple to purchase an item with just one click if you have an account with the store and have payment and shipping details recorded. Sticky Buy Now buttons enable you to avoid additional incentives that might encourage impulsive purchases.

Additionally, these buttons prevent you from considering your present purchase.

Image source: Discover delivery by DHL

4. Provide Detailed Shipping Information

Shipping documents are essential for adhering to U.S. export regulations and legal mandates in the destination country, whether for national or international shipments. These documents encompass purchase orders, commercial invoices, bills of lading, airway bills, letters of credit, dock/warehouse receipts, certificates of origin, insurance certificates, and export licenses.

A purchase order is—

A declaration of receiving an order;
A commercial invoice is a proof of sale;
A bill of lading confirms receipt of goods;
An air waybill is an airline carrier's most important document;
An Letter of Credit guarantees payment and
An insurance Certificate certifies insurance coverage.

To create hassle-free navigation deliveries for customers, your go-to for clear and reliable shipping Information must be transparent.

5. Create a Sense of Urgency

In the online shopping race, urgency is your secret weapon for boosting sales. Imagine an advanced countdown bar next to a killer deal. That ticking clock triggers urgency, nudging customers to act fast and skyrocketing your conversion rates.

Here's the quick scoop:

Urgency taps into FOMO (Fear of Missing Out).
Quick decisions happen with urgency.
Urgency speeds up decisions, making customers more likely to hit that buy button.
A countdown bar guides customers to a clear CTA (call to action), streamlining the buying process.
Regular urgency updates keep customers returning for more, building loyalty.

To make it happen, slap a countdown bar on your site for exclusive promos. The visual cue screams, "Don't miss out!"

6. Always Help Them With Suggestions

Enhance your customer shopping experience by offering personalized product recommendations from their past purchases, interests, and behavior. Providing relevant suggestions adds value to their journey and increases the likelihood of additional purchases.

Through Related Products suggestions, Let your customer discover more items tailored to their preferences – find their perfect match and uncover products that complement their choices.

Recently Viewed Product suggestions help your customer to rediscover favorites effortlessly. They can dive back into recently viewed products and pick up where they left off, making their shopping experience seamless and tailored to their interests.

7. Keep Your Store Easy to Navigate

Imagine you're in an online store, eager to buy a mobile case. However, the website demands numerous steps and navigation to reach the product description or the buying process. Your interest wanes, and you might abandon purchasing from that store.

Easy Navigation is crucial because customers want to spend less time figuring out how your online store operates. A viewer's search can be sped up with effective navigation. A website's navigation is primarily used to provide users with a clear understanding of the page's content without requiring them to explore the entire site.

Make sure the navigation on your website is easy to use and intuitive. Simple navigation makes it easier for consumers to quickly locate what they're searching for, lessening aggravation and enhancing the overall user experience.

8. Provide Detailed Product Description

A product description is a form of promotional text that elaborates on the features and benefits of your product. It is a comprehensive source of information about your merchandise in your online store.

Whether conveyed in a single sentence, a brief paragraph, or through bullet points, this description should enlighten potential buyers, motivating them to make a purchase and enhancing their overall shopping experience.

A well-crafted product description holds the potential to influence sales, customer satisfaction, and brand reputation significantly; just like how you might provide details about your favorite beach or provide the police with a thorough description of an incident, a compelling product description paints a vivid picture for customers.

Image source: Zapier

9. Implement Upselling & Cross-selling

Boost your online sales by upselling (suggesting a pricier item) and cross-selling (recommending related products).

Upselling Tips

Offer different choices.
Use clear and persuasive language.
Show social proof.
Follow the rule of three.

Cross-selling Strategies

Track what customers like
Segment customers based on preferences.
Use automatic messages.
Limit how often you suggest products.

These techniques increase sales and give your customers a better shopping experience, improving your chances of making a sale.

10. Build Social Proof

Based on the concept of normative social influence, social proof is the phenomenon in which individuals imitate and follow the behaviors of others to exhibit acceptable or appropriate conduct. Social proof examples include:

Customer reviews on product pages.
Highlighting best-selling products on category pages.
Adding verified buyer labels.
Promoting user-generated content on social media.
Showcasing customer testimonials in paid ads.
Displaying reviews in email marketing campaigns.

Implementing these strategies in your online store will increase conversion rates and sales.

5 Best Tools That Help Improve Ecommerce Conversion Rate

Employing CRO tools, suites, or agencies is necessary to understand why visitors aren't converting, identify potential changes to your site, and test changes that may lead to higher conversion rates. So, for your online store, we Have arranged the 5 best conversion booster apps to improve your conversion.

1. OptiMonk

OptiMonk is a powerful tool for creating and displaying targeted pop-ups, helping you capture leads and recover abandoned carts effectively.

2. ReferralCandy

Leverage ReferralCandy to implement a referral program, turning satisfied customers into brand advocates and driving new sales through referrals.

3. Printify

Printify is a print-on-demand platform that allows you to create and sell custom-designed products, expanding your product offerings and boosting revenue.

4. UpPromote

UpPromote is a cross-selling and upselling app that suggests relevant products to customers, increasing average order value and overall revenue.

5. BSS Commerce

BSS Commerce offers a range of ecommerce solutions, including extensions and modules, to enhance the functionality and performance of your online store.

FAQs on How to Increase Ecommerce Conversion Rate

You might still be more curious about increasing the conversion rate. Don't worry; here are more insights to help you clear your curiosity.

1. How is Conversion Rate Calculated?

(Conversion/visitors)*100

Conversion rate is calculated by dividing the number of conversions by the total number of visitors and multiplying by 100 to get a percentage.

2. What is Considered a Healthy E-commerce Conversion Rate?

A healthy e-commerce conversion rate can vary, but an average benchmark is around 2-5%. However, what's considered healthy depends on factors such as industry, product type, and target audience.

3. For What Length of Time is E-commerce Conversion Rate Measured?

E-commerce conversion rate is typically measured over a specific period, such as a month or quarter. The chosen timeframe should align with your business goals and the frequency of your website traffic.

Turn Insights into Results

In conclusion, boosting your e-commerce conversion rate requires a strategic approach that combines user experience, marketing tactics and the right tools.

By implementing the proven strategies outlined above and utilizing effective tools, you can optimize your online store for higher conversions and ultimately, increased sales.

Remember, success lies in continuously analyzing data, adapting to trends, and delivering a seamless and personalized shopping experience to your customers. Simple steps lead to significant results.

How to Increase ECommerce Conversion Rate: 50+ Proven Ways